Soft Launch, Hard Merch: 101 Build a Brand Mushrooms Crafted from innovative Eperformance fabric

Crafted from innovative Eperformance fabric and featuring a unique ottoman texture

This tee is a wearable tribute to one of history’s most beloved painters

Its subtle paisley print adds visual interest while maintaining a timeless

comfortable fit that feels great all day long

Soft Launch, Hard Merch: 101 Build a Brand Mushrooms Crafted from innovative Eperformance fabricSOFT LAUNCH, HARD MERCH the thrash happy guide to starting your streetwear brand (without losing your mind) what's this all about: you dont need a design degree or a warehouse. just wifi, a few chaotic ideas, and this digital guide. quick story: i almost gave up on my brand after spending $800 on blanks and getting 2 sales. not because the idea sucked but because i didnt know how to price, promote, or plan a launch. thats why i made this. its not a