Escape Velocity: Free Your Company's Future from the Pull of the Past

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Escape Velocity: Free Your Company's Future from the Pull of the PastIn "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these

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