Name: The Consumer Behaviour Book : Exploring the reasons why emotions are so important in decision-making by Tasgal, Anthony
Brand: martinafruit.com
SKU: 18292373027
Price: 14.00 USD
Availability: InStock
Rating: 4.4275 (27 reviews)

The Consumer Behaviour Book : Exploring the reasons why emotions are so important in decision-making by Tasgal, Anthony

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The Consumer Behaviour Book : Exploring the reasons why emotions are so important in decision-making by Tasgal, AnthonyAuthor: Tasgal, Anthony Business & management Published on 27 June 2024 by LID Publishing in the United Kingdom as part of 'the Concise Advice' series. Paperback 160 pages 120 x 180 x 14 158g Neoclassical economics assumes that most people have well defined preferences and make well informed, self interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology

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