Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412Overview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. ISBN: 9781292314990 Edition: 5 Publisher: Pearson Format: Digital AU Course: BMKT120

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Authors John Boatright and Jeffrey Smith provide numerous engaging examples to stimulate class discussion and show the relevance of the text’s concepts to actual business practices

Chapters guide you through researching your market

Empower students to accelerate their progress with MindTap

case-based approach helps students apply Microsoft® Office® skills to real-world business scenarios based on Burning Glass market insights while reinforcing critical-thinking and problem-solving skills

Overview: Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals

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This guide supplies these

Format: print

ISBN: 9781292446196

Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process

Schneider’s Introduction to Programming Using Visual Basic has been consistently praised in the industry since 1991 and is a favorite of instructors and students