Essentials of Services Marketing, 4e (eBook) Course-BMIS373 ISBN: 9781040072677
$22.00
Description
ISBN: 9781040072677
the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples
and tourism contexts
Important new coverage of intangible assets
Essentials of Services Marketing, 4e (eBook) Course-BMIS373 ISBN: 9781040072677Overview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader
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