Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 AU Course: 16SHRB222

AU Course: 16SHRB222

and From Funding the Venture to Launching

A rigorous and practical discussion of quantifying the value of information

Overview: Entrepreneurship: The Art

Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 AU Course: 16SHRB222Overview: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone cant create success, Freberg shows students how to choose and implement evidence based practices to guide