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Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight USB-COMPUTER GUIDES The sour taps into anThere is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you cant understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain